Sample · Redacted client render
What a PathX 90-Day Gameplan actually looks like.
Below is a redacted version of a real Gameplan deliverable. Firm names, account names, and dollar figures have been blurred or substituted; the structure, depth, and reasoning are untouched.
Section 01 · Cover
Firm framing + target geography
One-page cover with firm name, geography, services in scope, plan window (90 days), and a one-paragraph thesis on where to win.
Section 02 · Framework
How we score the market
MRAS-X six-domain breakdown applied to the candidate universe — Capital Density, Signal Intensity, Accessibility, Funding Strength, Procurement Predictability, OMEI.
Section 03 · The Wedge
Where to start (and why now)
Specific market segment, signal cluster, or geographic sub-pocket where this firm's services + capacity intersect a real, dated capital signal. Includes the 'why now' window and the first 2-3 named accounts to engage.
Section 04 · Tier 1 Accounts
Top 5–8 accounts, ranked
Each Tier 1 entry: account name, MRAS-X score, capital signals (CIP / bond / referendum), decision-maker map (3-5 names + roles), and a 1-paragraph engagement angle tied to a specific capital pressure they're under.
Section 05 · Tier 2 Accounts
Watchlist for months 2–3
Accounts with signal but lower urgency or smaller fit — monitored for movement so the BD team can re-tier them as conditions change.
Section 06 · 90-Day Playbook
Week-by-week action plan
Concrete weekly milestones for the BD team — outreach sequencing, event attendance, drip narratives, and progress checkpoints. Not a vague roadmap; a working schedule.
Section 07 · Outreach Narratives
Drafted angles, copy-paste ready
For each Tier 1 account, a written angle tied to that account's real capital pressure, plus an opening LinkedIn/email line your BD lead can adapt.
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