Research-Only Tier

The 90-Day Gameplan.

You're already doing the outreach. You just shouldn't be doing the research. We run the research. We build the plan. You get the work.

Every RFQ you chase costs $8,000+ in principal hours— and half won't convert.

6xROI

The average engineering firm burns 32+ hours per proposal — $6,400–$9,600 per pursuit at principal rates. Half won't convert. Killing one bad pursuit pays for the Gameplan 6 times over.Sources: Bidara AEC Benchmarks 2024 · Unanet AEC Inspire Report 2025

— What You Get

A research engine and a 90-day BD playbook — built for your firm, your service lines, your target geography.

Not a retainer. Not a done-for-you service. The research file and the action plan — delivered in 3 weeks, then you run it.

01
Scored Target List
Top 10–15 municipalities, ranked by MRAS-X across six capital-intelligence domains.
02
Signal Intelligence
CIP line items, bond cycles, failed referendums — every capital signal that matters, logged and sourced.
03
Decision-Maker Map
Authority, influence, and gatekeepers by account — who to reach, in what order, and why.
04
90-Day Action Plan
A week-by-week engagement sequence for your BD team to run — not a vague roadmap.
05
Outreach Narratives
Drafted angles tied to the real capital pressure each account is under. Copy-paste ready.
06
Hand-Off Strategy Call
A 90-minute working session to launch execution with your principal and BD lead.

90-Day Gameplan · Flat Fee

$1,000one-time

Full research package, 90-day plan, outreach narratives, and hand-off call — delivered in 3 weeks. Upgrade to the Full Engagement within 60 days and the fee credits 100% toward Month 1.

Buy Now — $1,000

Secure checkout via Stripe

The Reframe

AEC firms win just 50% of bids — and only 40% use a formal Go/No-Go process. The rest pursue on instinct. The Gameplan IS your Go/No-Go process.

Source: Unanet 2025 AEC Inspire Report

— Timeline

Three weeks from kickoff to hand-off.

WEEK 1
Discovery & Scoping
  • Kickoff call
  • Target geography locked
  • Service line priorities set
  • Candidate universe built
WEEK 2
Scoring & Research
  • MRAS-X scoring run
  • Top 10–15 accounts identified
  • Capital signals analyzed
  • Decision-makers mapped
WEEK 3
Plan & Hand-Off
  • 90-day plan drafted
  • Outreach narratives written
  • Package delivered
  • 90-min hand-off call

— Who The Gameplan Is For

Honest about when this works — and when it doesn't.

Gameplan — Good Fit

Under-20-person architectural, engineering, or any other firm selling to the MUSH market
Principal or BD lead who runs outreach
Public-sector work is 30%+ of revenue (or your target state)
Defined regional market (e.g. DFW + North Texas)

Gameplan — Not a Fit

Firms that want us to run the outreach (→ Full Engagement)
Firms with no one to execute the plan internally
Firms without a defined target geography
Firms looking for a monthly managed service (→ Full Engagement)

— Gameplan vs. Full PathX Engagement

Start with the Gameplan. Graduate when you're ready.

The GameplanFull PathX Engagement
StructureOne-time, 3 weeksMonthly retainer, ongoing
DeliverableResearch + 90-day planResearch + live execution
OutreachYour team runs itWe run it on your behalf
Meeting SettingYour team booksGuaranteed (3 in 60 days)
Pricing$1,000 one-timeContact for pricing
Best ForFirms with BD capacityFirms without one

Interested in the Full Engagement? Book a call — we price it against your market footprint and revenue target.

— The Honest Answers

Frequently asked.

Can't I do this research myself?

Technically yes — every signal is publicly available. But scoring 30–50 municipalities takes 60–80 hours of focused research most principals don't have. That's the whole reason this exists.

What if the top accounts aren't where I thought?

Good — that's usually the point. The scoring model regularly surprises principals. You don't want a plan that confirms your guesses. You want one that corrects them.

Will it still be useful in 6 months?

The target list and decision-maker map hold up 6–12 months. Signal intelligence has a 3–4 month shelf life — which is why the plan runs on a 90-day window. Continuous monitoring is the Full Engagement.

Ready to lock in your 90-day plan?

$1,000 one-time. Three weeks. Delivered as a research file plus a 90-day action plan your team can run.

Buy Now — $1,000Book a Fit Call